We love gaming. Which is why we work with Sony Computer Entertainment Europe to launch PlayStation titles across European markets. We were asked to create a way of engaging players with epic title inFAMOUS Second Son, generating buzz and pre-orders in the run-up to launch.
The game’s theme was a gift: Enjoy Your Power. But we realised that rather than passively hear about this responsibility-free attitude, gamers wanted to experience it for themselves. So we set about producing something that allowed users to indiscriminately blow stuff up (without getting arrested).
We created a scale miniature of a checkpoint from the game, complete with real buildings, vehicles and street furniture – and used real explosives to spectacularly raze it to the ground. We then transformed gamers’ mobiles into deadly weapons, able to fire smoke grenades and neon blasts that wreaked havoc on their desktop screen.
We knew feeling real power in your hands had to be a dual-screen experience. But without the fuss of an app – just a mobile site and wifi connection in explosively seamless harmony.