We love gaming. Which is why we work with Sony Computer Entertainment Europe to launch PlayStation titles across European markets. We were asked to create a way of engaging players with epic title inFAMOUS Second Son, generating buzz and pre-orders in the run-up to launch.
The game’s theme was a gift: Enjoy Your Power. But we realised that rather than passively hear about this responsibility-free attitude, gamers wanted to experience it for themselves. So we set about producing something that allowed users to indiscriminately blow stuff up (without getting arrested).
We created a unique digital community for book lovers – “My Independent Bookshop”. It has a simple mission: share the books you love now, and discover the books you’ll love next. Users set up their own personalised bookshop stocked with favourite titles and reviews, creating a space just right for browsing and unearthing.
We knew feeling real power in your hands had to be a dual-screen experience. But without the fuss of an app – just a mobile site and wifi connection in explosively seamless harmony.
After rolling out across 24 European territories, our inFAMOUS Second Son experience attracted over 100,000 users, saw a 50% engagement rate and became the first next-generation title to reach a cool one million pre-orders. Kaboom.
Using behavioural insights to launch a ground-breaking music technology
Energising a low interest category with powerful online content
Understanding human behaviours to deliver a UK first for the car market