App campaign

Showcasing an industry game-changing app via advertising and content

The Challenge

The new Avis app gives customers real control over the car hire experience. In a first for the industry, it lets users avoid the hire car queues by checking-out their car online; pick, change or upgrade their car on arrival and even directs them to their exact parking bay – all from the comfort of their own phone. Our role was to highlight this ease and simplicity via content and in-station advertising, to bring this revolutionary new app to life.

Avis screenshot

Watch the video